Live From New York! Gucci Shut Down Times Square for Its Cruise 2027 Show
Late on Saturday night, Gucci staged its cruise 2027 show in New York. While many iconic venues and landmarks could have set the stage for the occasion, Gucci chose Times Square as its venue, where the house took over an entire swath of Broadway between 46th and 48th. The setting served as foreshadowing for Creative Director Demna's first cruise collection: a mix of the glam and the gritty in true New Yorker fashion.
The show cemented Gucci's role in the zeitgeist with a lineup of stars both on and off the runway, including names such as Cindy Crawford, Paris Hilton, and Tom Brady, who walked in the show, and Lindsay Lohan, Laura Harrier, Mariah Carey, and many more, who were in attendance. After the designer's fall/winter 2026 runway debut, we were teeming with curiosity, waiting to see how Demna would translate his new aesthetic vision for the house into a cruise collection, and it's clear that vision is one of high glamour, sex appeal, and loads of '90s references. Ahead, read everything to know about Gucci's cruise 2027 show in New York.
A Times Square Takeover
Marrying high-brow and low-brow taste in a way that only designer Demna could, Gucci descended on none other than Times Square in the heart of midtown Manhattan for its cruise 2027 show. Every screen—normally displaying advertisements of all sorts—was turned into a livestream of the event where models walked the street just below. In place of the usual throng of tourists who crowd Broadway, stylish showgoers were seated clad in their best Gucci attire.
The Gucci Famiglia
Tom Brady! Paris Hilton! Cindy Crawford! One noteworthy celebrity walking the runway would have garnered headlines, but Gucci tends to set the bar high, and even this show outdid itself. The casting call included a host of very familiar faces from across the pop culture spectrum, from the NFL to our Netflix queues.
WHO: Cindy Crawford
WHO: Paris Hilton
WHO: Tom Brady
WHO: Dree Hemingway
Star-Studded Arrivals
As if the runway weren't star-studded enough, the front row and arrivals were equally as impressive. Carey, Kim Kardashian, and Lohan were just a few of the A-list names in attendance, wearing their best Gucci ensembles. Harrier was a vision in a white turtleneck minidress and black pumps that recalled Carrie Bradshaw's famous traffic-stopping LBD.
WHO: Laura Harrier
WHO: Lindsay Lohan
WHO: Mariah Carey
And Now, the Clothes
Now, let's discuss what actually went down on the runway. There were a lot of glam gowns, including the architectural feathered look worn by Crawford, a sheer cape dress on Alex Consani, and Mariacarla Boscono in a one-shouldered feathery concoction. By contrast, many looks closely resembled what you might see the everyday New Yorker wearing just an avenue or two over on 5th: dark denim, slick trench coats, and slim suiting.
